Champagne Louis Roederer are humbled to have been awarded the Drinks International ‘World’s Most Admired Champagne Brand 2023′ for an unprecedented fourth year in a row in recognition of the pioneering work they continue to do in the vineyards and in the cellars.
As Giles Fallowfield noted, thanks to CEO Frédéric Rouzaud, 7th generation of the Roederer family, and chef de cave Jean-Baptiste Lécaillon “it’s no exaggeration to say that Roederer, under their combined stewardship, has been at the forefront of addressing the many issues thrown up by the challenge of adapting to climate change”.
Indeed Frédéric Rouzaud believes that “if you are not in perpetual motion, each stagnation has an impact that is magnified over time. We must constantly be thinking in terms of sustainable, long-term innovation”.
The survey to establish the World’s Most Admired Champagne Brand was done by a panel of industry experts. Many of the world’s leading sommeliers, retail buyers, wholesalers, bar managers, Masters of Wine, elite bartenders and specialist wine writes were polled. They were asked to consider quality and consistency, the strength of the branding and marketing, the price-to-quality ratio, how much they respect and admire the champagne house, and how strong the brand is in relation to its peers.
For the full announcement please see the Drinks International report here