Ornellaia Joins the MMD Portfolio
Maisons Marques et Domaines is pleased to announce that it has been appointed by Ornellaia as its distributor for the UK market, effective 1st September 2020.
One of the most iconic Italian wineries, Ornellaia crafts impeccable wines that celebrate the Mediterranean character of Bolgheri. The painstaking attention to detail, sustainable viticultural practices and a strong family ethos perfectly complements the MMD portfolio and further strengthens its Italian offering. Produced in limited quantities to ensure the highest quality, these long-lived wines are among the most sought after from Italy.
Joining the MMD portfolio, Ornellaia will be distributed alongside the Champagne Louis Roederer family of estates and domaines, which includes Domaines Ott*, Chȃteau Pichon Comtesse, Ramos Pinto and MMD’s renowned Italian producers Marchesi Mazzei, Pio Cesare, Tommasi Family Estates and Castiglion del Bosco.
Richard Billett, Managing Director of MMD, commented “We are delighted and tremendously excited to be entering into partnership with Ornellaia, one of the great properties of Italy. We look forward to a close collaboration in our aim to strengthen and continue to develop the distribution, positioning and impressive reputation of this prestigious estate in the UK market”.
Giovanni Geddes da Filicaja, CEO of Ornellaia echoed “Before COVID-19 added itself to the long list of challenges facing the UK trade, Ornellaia had already decided to make changes to its UK distribution strategy. Armit Wines has accompanied Ornellaia for many years and the brand’s notoriety in the UK has certainly grown during their tenure. The decision to entrust MMD UK with the distribution of its wines to UK trade, while the Ornellaia management team develops the B2C channels, demonstrates an evolution in Ornellaia’s vision for the longer-term. We are especially happy to join the MMD portfolio given the close ties we already enjoy with Frédéric Rouzaud, president and CEO, of Louis Roederer Champagne. We look forward to ensuring that Ornellaia becomes available to an ever wider audience of fine wine lovers and seeing its reputation among the UK Trade grow ever further under MMD UK